|
Denio’s
Roseville Farmers Market was founded in 1947 by Jim and Marilee
Denio. It began small, with a single individual selling produce
near the Southern Pacific Railroad Yard. Before long, the Saturday
“Auction” by Mr. Denio became the main highlight at Denio’s. Soon,
other vendors began to rent space from Mr. Denio and sell their
products. In time, the Farmer’s Market developed into a local
Saturday event. As word spread throughout the valley and foothills,
other sellers of all types of commodities became a part of the
Farmer’s Market.
By the
early 1960’s, Denio’s was known as the largest, cleanest and most
efficiently run Farmer’s Market, Auction, and Bazaar in California.
In the 1960’s, Denio’s grew in size and reputation, but remained
open only on Saturdays. It wasn’t until 1969 that Sunday operations
were implemented.
The 1970’s
and 1980’s saw an influx of weekend vendors selling all types of
merchandise. To accommodate these people, a portion of the sales
lot was reserved for them to set up and sell directly from their
vehicles on a daily basis. Built around the idea that an open air
market provides the opportunity for a seller to operate a retail
business in a high traffic area with the lowest possible overhead
costs, and in turn, to pass those savings on to the customers, it is
the primary goal of Denio’s to provide our guests and vendors a
clean, friendly atmosphere with the best possible service, unique
products and great deals. We are dedicated to maintaining a
relaxed, family-friendly environment, which lends itself to the
mixture of the thousands of people who attend each weekend.
Denio’s has
always been a family-oriented venture. As the auction grew, so did
the Denio family. Soon, Denio children and grandchildren could be
seen working at the auction. On Monday, January 3rd, 2000, James A. Denio, our founder,
died of heart failure. Mr. Denio was 79. Jim Denio never stopped working to improve himself and his
business. He knew the importance of family, honesty and hard work.
Just as importantly, he appreciated each and every vendor and employee. He realized that they all had helped to make his business
a success.
Today, Jim
and Marilee’s son, Ken, carries on the family business by
maintaining the same values and traditions started by his parents
over 62 years ago. With three generations on hand to serve you
and the fourth generation not far behind, Denio’s will continue to
be here to offer you fresh produce and bargain merchandise for years
to come.
|
|
